Why The Cheapest Agent Costs You More

There is a huge myth regarding what agents charge. The assumption is that all agents are the same. So they choose the cheapest one. They think they are saving money. If Agent A charges 1.5% and the other is higher, they pick Agent A. They think they saved $5,000. This is dangerous math. The discount broker costs you the most at settlement. How? They achieve a lower price. The gap in the final figure is much more than the small saving.

Consider this. If they give up their own money, will they fight for your money? They can't. They fold straight away. When the heat is on, they advise: "You should sell." They want the quick sale. They don't care about your extra $10k. Brad Smith fights for every dollar. Because we value our skill.

I witness owners in gawler real estate drop tens of thousands to save pennies. It is tragic. You sell your home once. You want the top dollar. Commission is a cost of sale. By achieving $20,000 more, and I cost $5,000 more, you are $15,000 better off. Look at the bottom line. Count the cash in hand, not what you pay.

You Get What You Pay For

There is a difference between cheap and good. McDonalds and fine dining differ greatly. Salespeople are the same. Some are order takers. They upload photos and hope. That is easy. Why pay for that?.

A skilled agent creates competition. We call buyers. We manage the look. We market aggressively. Key point: we negotiate. When the offer is "$600,000 is my limit", the amateur accepts. The pro knows they have more. That extra $20,000 is your money. That is performance.

Cheap agents need quantity. They need to sell 10 houses to survive. They don't have time to spend time on you. They treat you like a number. I take fewer clients. To work harder for you. I charge correctly to serve you best. Don't be a number.

How Negotiation Skills Impact Your Pocket

Negotiation is not arguing. It is psychology. It is knowing when to speak and staying calm. Reading people. Building pressure. An expert can make a buyer increase their offer without them knowing. We use the market to get the max.

It is learned to master. It is worth money. You engage us for this skill. Not for the photo. You hire us to negotiate. If your agent is weak, you lose. They lower expectations because they can't get the buyer up. Easier to lower price than to lift a buyer. Bad agents lower price. Great agents lift buyers.

Interview question: "Show me how you negotiated." Listen to the answer. If they just say "It sold quick," worry. Look for "I created a bidding war." That is the winner. I love the deal. That is my promise.

Why Free Marketing Is A Myth

Discounters promise "free marketing." Great deal? Wrong. There is no free lunch. When it is included, they spend the minimum. Bottom tier. Cheap snaps. Basic board. Why? they are paying. They minimize cost.

For the best result, you need the best. Highlight ad. Video. Floorplans. Targeted marketing. It is an investment. It reaches more people. More eyes = more offers. Demand equals value. Cutting ad spend and lose a bidder, you might lose $10,000 in price. That is bad math.

I recommend investing in marketing. No corners cut. We do it properly to get the result. Your house. Showcase it. Don't hide it in the dark to save a few dollars. Marketing works.

Beware Of Over-Quoting Agents

Another trick of bad agents is over-quoting. They say you will get a huge price when it is worth $600k. The goal is to get you to sign. They get the listing because you want $700k. Later, it doesn't sell. They blame buyers. They crunch you down to where it should be. You get market value after months of stress.

You picked the cheat. The good agent who was accurate was rejected. Don't reward lies. If it sounds too good to be true, be suspicious. Show me the sales. No data, they are faking. I value correctly. Data leads me. I might be conservative, I achieve it. I often exceed it with hard work, not by lying at the start.

Watch out. There are tricks. Choose honesty. Pick the agent who tells you what you need to hear, not fluff. That is the guide who will actually sell your home for the max.

The Interview Checklist For Sellers

Before you sign, checklist this:
1. How do you negotiate?.
2. Can you show useful resource information me your track record?.
3. How do you auction?.
4. Justify your commission.
5. What is your marketing strategy?.

How they respond will tell you everything. If they waffle, next. If they are confident, sign them. If they cut commission as soon as you ask, reject them. If they give away their money, they will cost you.

Grill me. Challenge me. I am ready. I know my value. Let's work together. I am not the cheapest, I get results. Excellence is always free in the end.