The Hidden Cost Of A Discount Agent In Gawler
There is a huge myth regarding what agents charge. The assumption is all agents are equal. They select the discount agent. They believe they are smart. If one charges less and the other is higher, they pick Agent A. The math says money in the pocket. This is dangerous math. The discount broker is usually the most expensive eventually. How? They achieve a lower price. The difference in your sale price dwarfs than the small saving.
Use logic. If an agent cannot negotiate their own money, how can they defend your house price? They don't. They fold instantly. If a low offer comes, the cheap agent says: "It is a good offer." They need the turnover. They don't care about your extra $10k. Brad Smith fights for every dollar. We are professionals.
I watch vendors in gawler real estate miss out on huge sums to save $4,000 in fees. It is sad. You sell your home once. The goal is the peak. Commission is a cost of sale. By achieving $20,000 more, even with a higher rate, you are $15,000 better off. Look at the bottom line. Focus on what you keep, not the fee.
The Difference Between Cost And Value
Know the gap between cost and value. A cheap suit and a tailored one are not the same. Local agents are no different. Some are order takers. They upload photos and wait for the phone to ring. That is easy. That is not service.
A skilled agent builds value. We work the database. We style the home. We use psychology. Key point: we negotiate. If someone says "$600,000 is my limit", the amateur accepts. The skilled agent knows they have more. The gap pays the fee 4 times over. That is performance.
Budget brokers churn and burn. They need to sell 10 houses to survive. They are too busy to maximize your price. You are just another sale. I limit my listings. So I can dedicate time for you. My commission enables me to serve you best. Don't be a number.
How Negotiation Skills Impact Your Pocket
Negotiation is not arguing. It is influence. Knowing silence and when to listen. Reading people. It is creating FOMO. A good negotiator gets more money without them knowing. We use the market to get the max.
This skill takes years to master. It is worth money. You employ me for this reason. Not for the photo. We are there to negotiate. If they are untrained, they will cost you. They will suggest you drop your price instead of lifting the buyer. Easier to lower price than to push a buyer. Bad agents lower price. Pros increase offers.
Interview question: "Show me how you negotiated." Hear what they say. If the answer is "I got an offer and they accepted," be careful. Look for "I rejected the first offer." That is the winner. Brad Smith negotiates. That is my promise.
Marketing Budgets: Who Pays For What?
Cheap agents often offer "advertising included." Attractive? Wrong. Nothing is free. If marketing is "free", they cut corners. Basic listing. Bad pictures. You get no signboard. Because they are paying. They want to spend less.
To sell for a premium price, you need the best. Top spot online. Professional photography. Virtual styling. Targeted marketing. This costs money. It casts a wide net. More eyes = more offers. Competition = higher price. If you save $1,000 on marketing and fail to reach someone, you might lose $10,000 in price. Not smart.
I advise vendor paid marketing. No corners cut. We do it properly to sell well. Your investment. Give it the best chance. Don't scrimp to save a few dollars. It drives the sale.
The "Buying The Listing" Trick
A common scam of cheap agents promising a high price. They tell you you will get a huge price when reality is lower. The goal is to win the job. You sign with them out of greed. Then, it doesn't sell. They blame buyers. They crunch you down to where it should be. And you sell for $600k after wasting time.
You chose the fake. The honest agent who was accurate was rejected. Don't punish honesty. If the price seems high a crazy number, be suspicious. Show me the sales. Without proof, they are faking. I value correctly. I base it on facts. My price might be less, I hit the target. We beat it through negotiation, not by lying at the start.
Be aware. It is a game. Choose honesty. Select the person who tells you what you need to hear, not what you want to hear. That is the expert who gets results at the top.
How To Spot A great Agent
Before you sign, ask these questions:
1. How do you negotiate?.
2. Can you show me your track record?.
3. What if we get two bids?.
4. Justify your see the full guide online commission.
5. How will you find buyers?.
How they respond reveals the truth. If they are unsure, next. If they have a process, sign them. If they discount immediately, do not sign. If they can't defend their income, they will lose your equity.
Ask me. Test me. I am prepared. I am confident. Choose Brad Smith. Not because I am cheap, but because I am the best. Excellence costs nothing with the final price.